By Olabisi Aguda

The COVID-19 pandemic has affected each sector of the financial system. Banking, oil and gasoline, tourism, telecommunication, training, vitality, even the movie, leisure and media industries have been instantly or not directly affected by the pandemic.

Previous to this world well being problem, the Information Company of Nigeria (NAN) reported that cinemas in Nigeria earned over N3 billion within the first half of 2019 and over N1.2 billion in July and August of the identical yr.

Supporting the report by NAN, a report compiled by the Cinema Exhibitors Affiliation of Nigeria (CEAN) said that final yr alone, “Nigerians spent nearly N7 billion (N6,976,882,087) to look at movies within the cinemas”.

However with COVID-19, it’s unsure that spending on film viewing this yr would be the similar as final yr.

This isn’t simply in Nigeria alone however globally and this will, in flip, have an effect on the variety of tv content material which are produced this yr. This, actually, will adversely have an effect on all the chain of movie or content material distribution.

Cinema and pay tv broadcast operators are the worst hit within the content material distribution chain. By observing the bodily distancing guideline, cinemas are closed, leaving households with no choice however to remain at residence.

And with restricted content material in circulation, pay tv operators are compelled to repeat programmes throughout their channels.

For instance, sports activities content material akin to soccer is big in Nigeria. However owing to the pandemic, organisers of notable leagues throughout the globe have needed to postpone video games till there’s a let-up within the COVID-19 an infection/transmission charges.

The hole, nonetheless, is being bridged, notably by SuperSport, the massive sports activities content material supplier on DStv and GOtv platforms.

Late in March, the supplier launched the Relive marketing campaign, an thrilling sports activities present created to spotlight the best tales in sport.

Relieve affords soccer, golf, UFC the chance to see epic matches, documentaries, and interviews from the previous.


Apart from the scarcity of content material created by COVID-19, a serious purpose why repeats are obligatory is that they provide individuals an opportunity to compensate for thrilling and memorable moments they could have missed.

Totally different channels have completely different ranges of repeats. A kiddies channel could repeat much more reveals than a channel for different lessons of viewers.

Regardless of the general public well being problem, pay tv corporations like MultiChoice have promoted native content material. Instance is The Mercy and Ike actuality present, which is making waves on social media.

And due to the love of the programme, there’s a repeat broadcast on Africa Magic Showcase on Mondays and Fridays.

Whereas on Africa Magic City a repeat broadcast is scheduled on Mondays and Tuesdays for individuals who missed the Sunday present.

We can not shrink back from the truth that programme repeats are an integral a part of the tv atmosphere.

For individuals who will not be conscious, the price of content material acquisition and film rights relies on a mannequin whereby programmes and flicks are bought for a sure variety of screenings.

This permits for the flicks or programmes to be proven at completely different time slots to permit viewers a selection of once they want to entry the programming.

It’s also important to grasp that repeats within the case of a multi-channel atmosphere permit subscribers to not miss out in cases the place two or three fascinating programmes are flighted (would strange individuals know the which means of flighted? It’s possible you’ll need to take into account an easier phrase) on the similar time. Additionally they allow subscribers to plan their viewing time extra successfully.

However with or with out COVID-19, the Present Should Go On! even when its dwell, recorded or a repeat present. The present nonetheless has to go on!

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